Performance media consulting · DTC & growth-stage brands

Performance media for growth-stage brands, built to convert.

I help DTC companies and growth-stage brands build paid media programs that actually work. No bloated agency overhead, no inexperienced freelancer risk. Just 15 years of hands-on experience across SEM, Shopping, Social, and App, delivered with the speed and focus of a one-person operation.

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Currently working with a small number of brands at a time.

How I can help you.

Start with an audit. Let it lead to something bigger. Everything is priced on value delivered, not hours spent.

Entry point

Performance Audit

A structured review of your paid media program. What's working, what isn't, and what a realistic improvement looks like in dollars. Covers account structure, targeting, creative, landing pages, and budget pacing.

Single platform: $750  ·  Full funnel: $2,500

Ongoing

Retainer Management

Hands-on management of your paid channels with weekly check-ins, ongoing optimization, and strategic direction. Priced based on complexity and budget managed, not a clock.

Priced on budget and channel complexity

Strategic

Strategy Sessions

A focused session for founders or marketing teams that need clarity before spending, or are stuck and need a senior outside perspective. Includes a written action plan delivered within 48 hours.

$750 · 90-minute intensive

Creative

Creative Strategy

Ad creative is one of the highest-leverage variables in paid media and most brands underinvest in it. Audit of existing assets, ad creative briefs, and ongoing creative direction available as standalone or bundled.

From $500 · Audit or monthly retainer

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The right fit matters.

I work best with a specific kind of brand. If you see yourself below, we should talk.

Not a fit: brand strategy, PR, influencer, or SEO. I do performance. Being specific about that makes me more useful to the people I do work with.

Operator mentality. Outcome focus. No middlemen.

This is not freelance work and it is not an agency. It is 15 years of hands-on performance experience across SEM, Shopping, Social, and App, brought directly to your business without the overhead, the hand-offs, or the account management theater that comes with both.

Most operators in this space think in activities. Campaigns launched, budgets managed, reports delivered. The work here is different. Every engagement starts with outcomes, what the business actually needs, and builds backward from there. Full-funnel thinking, not channel execution.

Working with a small number of clients at a time means every conversation is a real one. Direct access, genuine attention, and someone with enough context to push back when the strategy needs it.

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Channels

  • Google Search
  • Google Shopping
  • Meta
  • TikTok
  • App Campaigns
  • YouTube
  • Pinterest
  • Attribution & Analytics

Ready to start a conversation?

No pitch deck, no proposal before we talk. Just a direct conversation about your program and whether I can help.